Boston Marathon unveils Olympic-inspired 2024 Celebration Jacket

On Friday, Adidas and the Boston Athletic Association (B.A.A.) unveiled the highly anticipated Celebration Jacket for the 2024 Boston Marathon. And as they say, beauty is in the eyes of the beholder.

The jacket, designed by Adidas, is a tribute to the historic marathon and holds symbolic significance for the 2024 Olympics in the French capital. According to the B.A.A., the colour scheme is a harmonious blend of red, white and blue, drawing inspiration from the French flag and the upcoming Paris Olympic Games in August.

The 2024 jacket is different than some of the more recent and traditional Boston Marathon designs with its unconventional tri-colour look, showcasing two contrasting colours on the sleeves and body. Rather than drawing direct inspiration from the French flag or the upcoming Paris Olympics, we think the jacket bleeds the vibrant styles of the 80s. This is also the first year the new title sponsor, Bank of America, is featured on the jacket–below the B.A.A. logo crest. 

Adidas points out that they’ve incorporated softer shades of red and blue, complemented by the B.A.A.’s distinctive blue and gold colours. This infusion of Boston-centric colours adds a “local touch” to the design, celebrating the achievements of the marathon runners. The Celebration Jacket will be released online exclusively at www.adidas.com on December 15 (U.S. only).

“The Boston Marathon is a pinnacle moment in the sports world,” Jennifer Thomas, VP of global sports marketing at Adidas. “We wanted to honour the marathon while nodding to what will undoubtedly be a pinnacle moment in not just running but sport this summer, as thousands of athletes make their way to Paris.”

We are almost four months from the 128th running of the prestigious Boston Marathon, scheduled for Patriot’s Day on Monday, April 15. An astounding 33,058 qualifiers applied to get into the 2024 race, setting a new record, which led to the largest cutoff time in Boston Marathon history (in a non-pandemic year), at five minutes and 29 seconds. 

posted Tuesday December 12th
by Marley Dickinson