Asics The New Title Sponsor of Falmouth Road Race

ASICS has committed to a multi-year title sponsorship of the Falmouth Road Race, one of America's most iconic summer running events. The 7-mile road race, held each August on a coastal route from Woods Hole to Falmouth Heights on Cape Cod, had New Balance as its title sponsor from 2011 through 2019. The event was not held as an in-person road race in 2020 due to the pandemic.

"This partnership represents so much more than a sponsorship," explained ASICS Fitness Apps' general manager Alex Vander Hoeven through a statement. "It is a true example of how a world class event such as the Falmouth Road Race can collaborate with ASICS's global suite of products and digital services. We look forward to being on the course come race day and are honored to be part of the greater Falmouth Road Race community."

The Falmouth Road Race was founded in 1973 by the late Tommy Leonard, a bartender at the old Eliot Lounge in Boston. About 100 runners started that year in front of the Captain Kidd restaurant in Woods Hole and finished at old the Brothers 4 club in Falmouth Heights adjacent to Falmouth Heights Beach. Organizers use the same course today.

Some of the greatest distance runners in history have won the Falmouth Road Race including Khalid Khannouchi, Catherine Ndereba, Lynn Jennings, Benson Masya, Joan Samuelson, Bill Rodgers, Frank Shorter, and Grete Waitz. The 2019 champions were Leonard Korir of Colorado Springs, Colo., and Sharon Lokedi of Kenya. The 2019 race had 11,534 finishers.

"Our partnership is new, but we have long played host to ASICS athletes who have added much to our events," added Scott Ghelfi, president of the Falmouth Road Race, Inc., board of directors. "We look forward to having ASICS as a title partner that shares our commitment to health, wellness, and giving back to our community."

The 2021 ASICS Falmouth Road Race is scheduled for Sunday, August 15, pending approval from the Town of Falmouth.

posted Friday January 15th
by David Monti