ASICS and Schneider Electric Marathon de Paris renew partnership until 2025

Since a first partnership agreement signed for the 2009 edition of the Schneider Electric Marathon de Paris, the popular marathon has renewed its contract with ASICS for the third consecutive time. The new partnership will extend until 2025.

In a release, the event organiser noted… ‘A 16-year commitment (while waiting for more!) is a first in the history of the event and the Japanese brand that reaffirms through its loyalty the link it has with France and its capital city.’

ASICS, a leader in the running market, has experienced growth that follows along with the evolution of the premier running race in France. In 2019, 30,000 runners gathered at the start line on the Champs-Elysées, while 65,000 race numbers were sold for the 2020 race that was postponed, then cancelled due to the Covid-19 pandemic.

Since 2009, the event reports that nearly 150,000 runners have trusted ASICS to reach the finish line in Paris, making it the most popular brand.

Over the years a number of initiatives have aimed at accompanying all marathon runners in their challenge. These include: advice on choosing the right equipment, personalized training plans, etc.

posted Monday September 20th