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Sebastian Coe optimistic of great year ahead despite Covid-19 threats

World Athletics (WA) President Seb Coe is confident the global athletics governing body is well equipped and informed to continue organising top level competitions while tackling the challenges posed by Covid-19.

Eugene, in Oregon State, will host the 2022 World Championships at the brand new Hayward Field Stadium in the heart of the University of Oregon from July 15 to 28.

“It’s absolutely vital that whenever we have a World Championships, we do everything we possibly can to have our seats absolutely full,” Lord Coe said.

“And that’s not just the work of the LOC (Local Organising Committee). That’s also the work we need to do at World Athletics to make sure that we have all the right initiatives in place to help sell tickets.”

He acknowledged the fact that with more insights on Covid-19 and with sports having developed protocols to guard against the spread of the coronavirus at competitions, it will be easier to navigate through the virus.

But he conceded that with the unpredictable nature of the virus, nothing could be cast in stone on the programme.

“We know a great deal more about the management of Covid-19, both medically and within our own stadiums.

“Our health and science teams have probably led the world in making sure that we stage events that are safe and secure to protect the athletes and crucially to protect those communities that are hosting our events.

 

“But the world is an uncertain place at the moment. We will have all the protocols and processes in place, but we can’t at this moment guarantee our borders remaining open if the pandemic suddenly takes a turn for the worse.

“We don’t have enough data to know if this variant (omicron) is more transmittable but not causing more illness… all that, I’m afraid, we have to wait for scientists and governments to decide on the direction forward.

“But we will do everything we possibly can to ensure that the stadium in Oregon is full and that people are able to travel, but we can’t obviously open borders that are closed by governments. That remains a challenge to us.”

The WA President said next year - and the next four seasons - will be crucial to the sport, and is excited that USA has finally come round to organising a global competition as they hold a special place as the world’s biggest sports market.

The last major global athletics events hosted by USA were the 2014 World Junior (under-20) Championships in Eugene and 1992 World Cross Country Championships in Boston along with the 2016 World Indoor Championships in Portland.

“We have four major athletics events and also the European Championships (next year).

“We have a global championship every year for the next four years and that will mean working very closely with all our organizing committees.

“The United States is very important for us, to help grow the sport. It’s the largest sports market in the world, and it’s also an opportunity for your athletes to have more competitive outlets and to grow their profile in a very important market."

“But the world is an uncertain place at the moment. We will have all the protocols and processes in place, but we can’t at this moment guarantee our borders remaining open if the pandemic suddenly takes a turn for the worse.

“We don’t have enough data to know if this variant (omicron) is more transmittable but not causing more illness… all that, I’m afraid, we have to wait for scientists and governments to decide on the direction forward.

“But we will do everything we possibly can to ensure that the stadium in Oregon is full and that people are able to travel, but we can’t obviously open borders that are closed by governments. That remains a challenge to us.”

The WA President said next year - and the next four seasons - will be crucial to the sport, and is excited that USA has finally come round to organising a global competition as they hold a special place as the world’s biggest sports market.

The last major global athletics events hosted by USA were the 2014 World Junior (under-20) Championships in Eugene and 1992 World Cross Country Championships in Boston along with the 2016 World Indoor Championships in Portland.

“We have four major athletics events and also the European Championships (next year).

“We have a global championship every year for the next four years and that will mean working very closely with all our organizing committees.

“The United States is very important for us, to help grow the sport. It’s the largest sports market in the world, and it’s also an opportunity for your athletes to have more competitive outlets and to grow their profile in a very important market."

“We also have Cali (Colombia) Under-20 World Championships, hot on the heels of Oregon 2022, and the following year we are back to the World Under-20 Championships in Lima, Peru."

“This is a great opportunity to make gains not just in US, but in South America too.”

Coe also highlighted the successes of athletics in 2021 saying the sport remains in really good shape, highlighted by both athletes’ performances and commercial success at the Tokyo Olympic Games.

“We leave 2021 as a sport in really good shape. We needed to stay focused in order to deliver the championships that we did, and create a platform for the athletes, which we did, and the Tokyo Olympic Games particularly for African athletes was a really important platform… and, my goodness!, they grabbed that platform in a really, really good way!”

“We also maintained, at the same time, all our competitions, and we maintained the work streams that we feel are really important in growing our sport.”

The former Olympic champion and middle distance world record holder noted that WA also revamped their competition calendar and drove further interest in the second tier Continental Tour one-day meeting series.

“I’m very grateful to the Kenyan federation particularly for their help in extending that footprint in Africa for us,” he noted, appreciating the success of the September 18 Kip Keino Classic at Kasarani which was the final stop of the 2021 WA Continental Tour circuit.

“Our strategic partnerships – and these were really important: In broadcast, we extended broadcast arrangements with NBC and, crucially for Africa, with the European Broadcast Union, not just with our broadcast arrangements with Europe, but also extends into Africa and that’s very, very important.

“Both contracts have been secured until 2029 with a healthy uplift.”

Coe mentioned the importance of the World Athletics World Plan, describing it as an important roadmap which will create the pathway for the next years.

“It sets up 19 objectives and 67 different actions. It builds on the four-year strategic plan, whose four pillars are: More people; More participation; More partnership; Broadening fan base.

"The top lines from that will help us, particularly given the global focus driven by Covid-19 around healthy communities is driving kids’ athletics, not only as a way of encouraging more young people into our sport, but also as a way of helping in that drive to make our communities fitter and healthier – as athletics is the most accessible to communities globally.”

(12/15/2021) Views: 1,230 ⚡AMP
by Elias Makori