Brooks announced on Monday that the shoe company has signed a new deal with Kara Goucher, which entails not only footwear sponsorship, but speaking engagement and athlete collaboration opportunities. Everything officially goes into effect starting this weekend in Orlando at the U.S. Olympic Marathon Trials, where Goucher will be helping to tell the stories of the runners vying for Olympic spots on the NBC broadcast.
Footwearnews.com reports that the two-time U.S. Olympian and World Championship medalist will be the primary face of Brooks’ events throughout 2024, both at competitions and at Brooks’ community impact programs like Future Run, the company’s $10 million commitment to running programs across the country. She will also make appearances at the Track and Field Olympic Trials in Eugene and the 2024 Paris Olympics.
“I’m excited to work with Brooks on this new partnership and share my excitement and belief of the impact that running can have,” Goucher said in a statement. “Telling the amazing stories of runners is something I’ve always been passionate about, and Brooks makes for an incredible teammate as we continue to advocate for the power of the run to improve the sport for future generations.”
Goucher began her professional running career with Nike—an experience she detailed in her tell-all memoir last year, The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike’s Elite Running Team. She moved on to the Skechers Performance Elite Team and signed with Oiselle in 2014 and then switched to Altra in 2018, but lost her ability to compete at a high level in 2021, when she was diagnosed with dystonia, a neurological movement disorder.
Even so, at 45, Goucher remains an important and respected voice in the running community, through her work as a mental health advocate, sports broadcaster and co-host of the podcast Nobody Asked Us with fellow Brooks athlete Des Linden.
“Kara’s lived experiences and her passion for bringing attention to the humans behind incredible performances,” a release from Brooks read. “The goal is for Goucher to help inspire runners and show how the sport can help change lives.”
Abby Carney is a writer and journalist in New York. A former D1 college runner and current amateur track athlete, she's written about culture and characters in running and outdoor sports for Runner's World, Like the Wind Magazine, The New York Times, and other outlets. She also writes about things that have nothing to do with running, and was previously the editor of a food magazine.
