Great North Run founder Brendan Foster believes Britain is ready to welcome the world with open arms after the launch of the event's most ambitious plan to date.

The Great World Run campaign seeks to recruit one runner from every country in the United Nations – 193 in total – to take part in the iconic half marathon in September.

The search has began to find runners from the remaining countries, with people urged to get in touch if they know anyone who would qualify to take part..