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This month, Strava released its annual Year in Sport, with fascinating insights about where running might be headed. Running was the most-uploaded sport in 2023. (Hear that? That’s the sound of job security!) Most runners log their miles solo, 9 percent are in groups of three or more people, and an additional 9 percent are logged running in a pair.
Trail running, specifically, continues its trend upwards, with the share of athletes running off-road up 6 percent year over year. Almost half (47 percent!) of runners took at least one trail run. Friends, welcome to the club. We have jackets! (Haha, no we don’t.)
Racing On The Rise
Many runners use competition as motivation and inspiration. Plus, athletes who race are 5.3 times more likely to set a distance PR. While men are currently more likely to compete than women, the rate at which men and women are participating is increasing at the same speed.
When life after the COVID lockdowns stabilized for many folks, the Strava Year in Sport review shows that they laced up their running shoes to compete. Twenty-one percent of runners on Strava ran at least one race in 2023, a 24 percent increase over 2022.
Racing was equally split across genders, with 21 percent of men and women competing at least once. Runners from Gen X (born between 1965 and 1980) were the most likely to race, with 26 percent logging at least one competition on Strava. Twenty-two percent of millennials (born between 1981 and 1996) raced, and 24 percent of boomers (born before 1965) pinned on a bib in 2023.
Going the Distance
Ultramarathons, while still less popular than shorter distances, are steadily becoming more popular, too, according to statistics. While just 2 percent of runners on Strava completed an ultra in 2023, that’s still up 11 percent from 2022.
Out of all ultrarunners on the app, two-thirds completed at least one 50K, meaning plenty of runners double-dipped on super long-distance runs in 2023. Women were 43 percent less likely to have run an ultra of any distance (so, yeah, we might have a problem). Participation in ultras may be growing at the same rate among men and women, but there is still plenty of work to be done—for instance, addressing childcare disparities that leave women with three to four fewer hours per week to train—in order to reach equity. The longer the distance, the greater the gender gap tends to be, with half marathons having the smallest disparity—7 percent of women completing a half and 8 percent of men.
Longer races are less popular this year, sure, but participation is growing by about 10 to 15 percent. Less than 1 percent of runners on Strava completed an ultra over 50K, though this distance remains the most popular to run. Participation in 50 miles is roughly half that of 50Ks, and 100K participation is roughly half that. So, if you ran a 100K this year, pat yourself on the back, as you’re part of the 1 percent (.0025 percent, to be exact).
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Marathons remain a popular distance for runners. Five percent of runners on Strava ran a 26.2-mile race in 2023, up 20 percent from last year. Again, women were 32 percent less likely to have run a marathon than men (4 percent of women on Strava ran a marathon versus. 5 percent of men), but both groups saw participation jump 20 percent compared to last year.
OK, Zoomer
Gen Zers are not running as much as previous generations did at their age. Running, while less cost-prohibitive than, say, surfing, skiing, or mountain biking, still requires some financial investment. A 2020 survey by the Running Shoes Guru pinned the “average” run budget to between $937 and $1,132 annually. I guess those gels really do add up!
And when you consider that 60 percent of young adults don’t feel their basic needs are met, a decline in participation makes sense. According to Running USA, an independent group that produces industry surveys, the number of runners in the 35-44 and 45-54 age groups has dropped significantly since 2015, while participation in the 25-34 age group only increased slightly. According to the report, Gen Z runners prefer to run for experiential benefits like socializing, fun, and mental health.
Interestingly, data about Gen Z runners on the Strava Year in Sport says the opposite, reporting that this generation is 31 percent less likely to exercise primarily for their health compared to millennial and Gen X counterparts. The difference could be that runners committed enough to sign up for an activity tracking app are already a self-select group. Zoomers on Strava report that their primary motivation for exercise is athletic performance. This is echoed by the speed of their training runs, which average out to be a pace of 8:59 a mile. Zoinks!
Gen Z runners are also more run-dominant than other generations. Seventy percent of the generation’s Strava users uploaded runs onto the app versus 52 percent of Gen X, a 35 percent higher likelihood (this might as well be the likelihood to Google “What is a Zendaya?”) Gen Z runners saw the greatest percentage of growth in race participation this year, with a 60 percent jump in attendance at the marathon distance and a 68 percent increase at 13.1. (My mind would fully melt if I lined up against someone born in 2004, but also, welcome! Please be gentle.) According to Running USA, Gen Z runners gravitate towards races with a compelling theme or cause that resonates with their values.
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Trends are different across training habits, too. Gen Z runners are twice as likely as boomers to have weekday activity after 4 P.M. and are 31 percent less likely to exercise before 10 A.M.. Fascinatingly, 39 percent of Gen Z Strava athletes started a new job, and a third of the cohort reported relocating in 2023, which could speak to flexibility or economic instability for younger runners.
Over the year, Gen Z runners logged 17 percent less mileage than Gen X athletes, explained primarily with a shorter average run length. Plus, Gen Z athletes have slightly fewer running weeks in a year. (Maybe if they weren’t so busy eating all that avocado toast, they could run more!) JK, as the kids on TikTok say. In truth, Gen Z runners might train less because they are shooting for shorter distances, or the other way around—it’s impossible to disentangle causation here.
Looking Ahead
It’s not only a fun pastime to browse the year-in-review data, poking fun at the generations before or after us like they’re siblings (“No, I run more!” “Well, I run faster!”), but it’s also a way to see where the industry is lacking.
The Strava Year in Sport data shows that the running industry will have to work to bring in more Gen Z athletes. This might mean that race directors and event organizers will have to continue tailoring their offerings to speak to a younger, more experience-driven demographic. Numbers also prove that, while the female section of the running pie has grown overall, more changes need to be made to reach gender equity. The statistics tell us a lot, but one of the biggest, if not the biggest, takeaways is that people are running more now than ever. And that? Well, that’s pretty rad.