Running News Daily

Running News Daily is edited by Bob Anderson and team.  Send your news items to jaime@mybestruns.com  Get your race featured, followed and exposed.  Contact sales at bob@mybestruns.com or call Bob Anderson at 650-938-1005  For more info: https://mybestruns.com/newmem.php

Index to Daily Posts · Sign Up For Updates · Run The World Feed

Share

VF corporation bought the running shoe brand Altra

North Carolina’s VF Corporation has bought running-shoe brand Altra. For Altra, a company born in the kitchen of one of its founders, the move is indicative of astronomical growth over the past decade. In 2008, marathoner Golden Harper began melting shoes in a toaster oven and cutting excess midsole foam from the heel, believing that a flatter midsole would help alleviate running injuries. VF owns North Face, which also makes running shoes. With both brands under the same umbrella, they could be forced to alter the products they manufacture or the consumers they target to avoid competing with one another. (03/27/2018) Views: 1,215 ⚡AMP
Share


Running News Headlines


Copyright 2020 MyBestRuns.com 10,934